A SIMPLER WAY TO THINK ABOUT GROWTH

The Growth Probability Matrix

In a world where we’re swamped with content from consultants and gurus, the Matrix helps you cut through the overwhelming amount of advice that we’re faced with every day. 

It’s a simple framework, based on two fundamental levers that can be used to improve your chances of success. This helps you ‘separate the wheat from the chaff’ and keeps you firmly in control of your growth journey.

If used every quarter, you and your leadership team will gradually align behind an uncomplicated view of where your business stands today and what needs to change for it to fulfil its true potential.

The Growth Probability Matrix drawn on a napkin

Growth Potential

Imagine if your business was sold today and a new senior team took over. What long-term value could they create from what you have built so far?

They’d inherit your established positioning and propositions, your processes and capabilities. 

They’d pick up your new product development ideas which would reveal how you planned to compete over the coming years. 

They’d also inherit any skeletons that are hidden away in your closet!

6 Growth Probability Indicators (GPIs) help you reflect on the underlying Growth Potential of your business.

Effective Execution​

No matter how great your Growth Potential, it’s the leadership team’s ability to realise this potential that counts.

This demands focus, discipline and a commitment to action.

It requires an ability to combine cash with the confidence to take (controlled) risks. 

It relies on the right skills and experience to make well-informed, timely decisions. 

All this is undermined when a team starts pulling in different directions.

7 GPIs help you reflect on your leadership team’s ability to fulfil this potential and maximise Shareholder Value.

What are your chances of success?

It’s a simple fact that when a senior team has a shared view of the business – its capabilities, its weaknesses and its priorities – then its chances of success improve dramatically.

Conversely, without strong leadership alignment and a shared commitment to action, you are ‘driving with the brakes on’ and your chances of success will decline.

The simplicity of the Growth Probability Matrix helps you gain senior team buy-in to working on not in the business.

Together you can agree where your business stands today and commit to the changes needed to ensure it fulfils its true potential.

Predicting your future...

The Matrix draws a crucial distinction between the growth potential of your business and the ability of the senior team to unlock this potential. 

Both are key to shareholder value but one is often (subconsciously) prioritised over the other.

Its simplicity helps bring clarity to your thinking, even when embroiled in the day to day. This means you retain an objective view of the bigger picture and make better decisions.

Once adopted by the whole leadership team, it established a common language and a shared view of where the business stands today and what needs to change. It encourages a quarterly rhythm that changes the way the team think, speak and act and dramatically improves your chances of success.

Growth Probability Matrix

Download the eBook and find out more about the Matrix

The Growth Probability Matrix eBook

The first book in the Quarterli Series.

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